PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE
نویسندگان
چکیده
During the pandemic, government regulates restrictions on activities in public places or facilities. Including buying daily necessities. As a result of this restriction, people make purchases online to buy all household needs as an anticipation and inventory measure. This study aims determine effect brand image awareness purchasing decisions consumers who shop using Lazada marketplace. The method collecting data through google form questionnaire was distributed 100 respondents at Lazada. found that has positive significant decisions. Brand have simultaneous
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ژورنال
عنوان ژورنال: Ekonomi dan Bisnis Universitas Udayana (e-journal)
سال: 2021
ISSN: ['2337-3067']
DOI: https://doi.org/10.24843/eeb.2021.v10.i10.p07